resume

WORK HISTORY

Jan 2015 – Current

Sr. Manager, eCommerce Marketing

adidas Latin America

Directly accountable for the planning and execution of all digital consumer facing activations / campaigns (content management) and ensuring a best in class consumer / user experience in LAM Markets to enhance brand desire and conversion. Currently responsible for all sites in Latin America, which include adidas.com.ar, adidas.com.br, adidas.cl, adidas.co, adidas.mx, adidas.pe and latin-america.adidas.com.

Nov 2012 – Jan 2015

Online SEO/SEM Marketing Manager

adidas Latin America

A business critical role that significantly contributes to the company’s growth in Direct-to-Consumer business, a priority for the adidas Group Route 2015 Strategy. Responsible for building, implementing, overseeing and optimizing the online marketing campaigns in each country in Spanish-speaking Latin America (SLAM) where the adidas Group (adidas and Reebok) maintain an eCommerce website, which are Argentina, Chile, Colombia, Mexico and Peru for adidas and Colombia for Reebok.

Oct 2010 – Nov 2012

Regional Media Manager

Zed Latin America

A business critical role that significantly contributes to the company’s growth and bottom line. Responsible for building, implementing, overseeing and optimizing the media and marketing campaigns in each country where Zed maintains a presence in Latin America, which are currently 16 countries.

Feb 2009 – Oct 2010

Internet Marketing Project Manager

E-Magine, S.A.

Paramount role for business growth and campaign optimization. Responsible for all Search Engine Optimization (SEO), Pay Per Click (PPC) and Social Media Optimization (SMO) marketing campaigns, including goal setting, team management, implementation and optimization.

Feb 2008 – Feb 2009

Webmaster and Internet Marketer

Generation Traffic Inc.

Essential role for business growth and site optimization, including design, content and monetization.

Jan 2008 – May 2008

Instructor

University of Louisville

Instructor of Operations Management college-level course, where topics included forecasting, planning, inventory, master production, material requirements and project management.

Aug 2006 – July 2007

Seach Marketing Specialist

WSI

Vital role for the growth of this recently added department. Responsible for all clients’ SEO and PPC campaigns in English, Spanish and Portuguese, including budget setting, management and optimization, and well as campaign implementation and optimization.

EDUCATION

2007

Master of Business Administration

University of Louisville

Valedictorian. Entrepreneurship MBA.
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2004

Bachelor of Arts in Psychology

University of California, Los Angeles

Summa Cum Laude. Studied abroad at Universidad de Salamanca, Spain and Universitat de Barcelona, Spain.
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TESTIMONIALS

testo-03

Alejandro Carvallo

Latin America specialist, software design, digital transformation, product development and digital consultant

Mona is one of the most capable and proactive people I know. She had previous experience in SEO and Digital Marketing, but when she started with us, she quickly assumed responsibility in product development, design management, marketing, mobile portals, digital campaigns, etc. Everything she does comes back in high quality, on time, and on budget. Just a wonderful person to work with and would recommend to anyone.

Ignacio Loyola

Senior Manager eCommerce Emerging Markets / Under Armour

Mona is a great professional with a super “hands on” attitude and is always willing to go the extra mile in everything she does. She also has a strong knowledge of SEO/SEM and was instrumental in the implementation of our new eCom sites across LATAM. She was mainly responsible for the strategy for driving traffic to our online stores and aligning with our digital marketing department to achieve our sales targets, which were outstanding. I have not seen anybody like Mona on her responsiveness and commitment towards a project during the time we worked together. She also got involved in other areas like marketing content, customer acquisition, etc, demonstrating her commitment and acting as a true team player.

testo-03

Sergio Alvarez

Chief Operating Officer at BEYOND – Media Agency

Mona is an excellent professional and a pleasure to work with with. I’ve had the pleasure of working as a media agency lead for her for 3 years and she truly exacerbates the best in everyone she interacts with!
She knows and understands digital marketing inside out and is and excellent counterpart to debate and generate ideas.

testo-02

Melissa Dominguez

Creative Manager at Zed LatAm

I had the pleasure to work with Mona for 2 years. She is a natural leader and is goal oriented. As the Regional Media Manager she always came up with new ideas we could develop for our products and had excellent communication with our team and other countries. She has experience in web and mobile marketing and is always looking to keep her skills up to date.

testo-02

Raquel Aroca

Sales & Marketing Director Central America / Binbit

Coincidi con Mona cuando ambas nos desempeñabamos como Gerentes de áreas complementarias en ZED, gestionando la operación de 17 países en LatAm. Mona es sin duda una de esas personas con las que quieres formar equipo, su disposición, su conocimiento de los mercados, del entorno Digital, la hacen un valioso recurso para cualquier empresa que este interesada en desarrollar una estrategia digital diferenciada y ganadora. Mona es uno de esos profesionales que siempre esta dispuesto a aportar más alla de lo que se requiere, a ser un agente de cambio e innovación, siempre he admirado su capacidad de resolver situaciones en el corto plazo. Para mi fue un verdadero placer trabajar con ella.